New Ventures

The next
chapter.

Hiro Miyoshi Holdings continues to identify, develop and incubate new opportunities within beauty, wellness, hospitality and professional services. Each venture is held to the same standard as every entity that came before it.

Confirmed

In active development.

A direct-to-consumer luxury hair care range, launching globally via e-commerce. Built on the professional formulations developed for the Hiro Miyoshi salon network, the consumer line makes the same Japanese ingredient philosophy accessible beyond the salon chair — without compromise on efficacy, ethics or presentation.

Channel

Direct-to-Consumer  ·  Global E-Commerce

Category

Luxury Hair Care  ·  Professional-Grade Consumer

Parent Entity

HM Seihin — Hiro Miyoshi Products Division

Pipeline

Under evaluation.

In Development

New Market Entry — GCC Expansion

Evaluation of additional GCC locations following the successful Doha operation. Markets under active consideration include Riyadh, Dubai and Abu Dhabi.

Anticipated: 2026

In Development

HM Seihin Professional B2B Range

A dedicated professional product line for salon operators and distributors, extending the HM Seihin brand into the trade channel with bespoke formulations and co-branding options.

In Development — 2026

In Development

Brand Growth Partnership Programme

A structured growth partnership programme for international operators is in development — offering a defined model of operation, brand standards framework and market entry support for partners seeking to expand under the Hiro Miyoshi name.

Anticipated: 2026

In Development

Wellness & Hospitality Concept

An adjacent opportunity in the luxury wellness sector is under consideration, building on the group's positioning at the intersection of beauty, hospitality and Japanese craft philosophy.

Early Stage

In Development

Digital Client Experience

A proprietary digital platform for client management, consultation records and personalised product recommendations across all Hiro Miyoshi salon locations.

Early Stage

In Development

Education & Training Academy

A formalised education arm to train the next generation of Hiro Miyoshi-standard practitioners — and to embed that standard across the group's growing network of brand partners worldwide.

Early Stage