About the Holdings
Founded on craft.
Built for legacy.
The story of a group that began with a single standard in Mayfair — and has held it across every expansion since.
Our Story
From a single chair in Mayfair to an international portfolio.
Hiro Miyoshi Holdings is the parent company of a portfolio of luxury, professional and consulting businesses with origins rooted in Mayfair, London. What began as a single salon distinguished by its commitment to craft and clientele has grown into a multi-entity group operating across the United Kingdom, the Middle East and Japan.
The group's expansion has always been deliberate. Each new location, each new division has been opened only when the conditions — the team, the market, the moment — were precisely right. There is no haste in the Hiro Miyoshi philosophy. Only readiness.
Today the Holdings encompasses salon operations across London and Doha, professional product development under the HM Seihin banner, and a consulting arm operating across two mandates: enabling partner operators to deploy the Hiro Miyoshi model in their markets, and acting as the strategic bridge for distinguished Japanese consumer brands seeking entry, distribution and operation in the UK, the Middle East and beyond. The group's presence in Tokyo is the foundation of that second capability — on-the-ground expertise that cannot be replicated from a distance.
The group is privately held. It answers to its clients, its partners and its own standards — in that order.
Mission
"To build and sustain a portfolio of exceptional businesses — each a leader in its category, each an expression of the same founding commitment to precision, craft and client experience."
Hiro Miyoshi Holdings — Group Mission Statement
Milestones
Two decades.
One trajectory.
2004
Founded in Mayfair, London
The original Hiro Miyoshi salon opens in Mayfair, establishing the group's founding standard of precision and bespoke client experience.
2015
Expansion Across London
Green Park and Park Lane locations open, extending the Hiro Miyoshi presence across the capital's most prestigious addresses.
2020
International Expansion — Doha, Qatar
The group's first international outpost opens in Doha, bringing the full London-calibre Hiro Miyoshi experience to the GCC luxury market.
2023
Launch of HM Seihin Product Line
The professional product division launches its inaugural range — a B2B collection grounded in Japanese ingredient philosophy and cutting-edge cosmetic science.
2024
Brand Growth & Consulting Arm Established
Hiro Miyoshi Consulting is formalised — an advisory practice focused on brand growth strategy, models of operation and market expansion for operators and partners seeking to deploy the Hiro Miyoshi standard in new territories.
2025
Holdings Structure Formalised
Hiro Miyoshi Holdings Ltd is established as the parent entity, creating a unified group architecture for all current and future subsidiary operations.
2025
Tokyo — Third Market Established
The group establishes a presence in Tokyo, Japan — anchoring a new consulting capability focused on bringing distinguished Japanese consumer brands into the UK, the Middle East and global markets. On-the-ground expertise, local know-how, and the relationships that only come from being present in the market.
Values
What governs
every decision.
01
Precision
Exacting standards applied at every level — from the angle of a cut to the architecture of a growth model.
02
Heritage
Twenty years of accumulated expertise. A history that informs every forward step without constraining it.
03
Innovation
New products, new markets, new methodologies — pursued when the opportunity is right and the execution is ready.
04
Integrity
Every commitment honoured. Every relationship maintained with the discretion and respect it deserves.